• About Kathleen Gran

  

  Kathleen Gran is having a great time working as an Image Coach and helping people achieve a strong, personal brand. Her mission is to get people to understand the power of their visual impact so that they can thrive and succeed.

  

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  Articles Assessments Makeovers

Client # 1
Claire Jobin, Real Estate Agent

Goal
For her return to Remax, Claire wanted a more professional feel to her card. She wanted to look experienced, yet dynamic enough to attract one of her target client groups: young families.

Considerations
Claire had to respect certain guidelines required by her broker, for example, she had to use the Remax balloon (available in several formats and colours) and insert mandatory information.

All pictures published with client permission.

The “before” card

• Too many bright colours – the eye does not know where to look.
• The card design crushes Claire’s head and she seems confined to a corner which takes away her “power”.
• Neither her name nor her company’s name is highlighted.
• Claire’s outfit does not make her stand out and her shoulders look slouched which fails to convey self-confidence.

The “after” card

• Claire’s picture is one of the first elements that people see when looking at her card. We needed to work on her visual image in terms of colours worn, accessories, hair style and posture. 
• We highlighted Claire’s hair to give it more shine and a youthful look.  
• We chose colours that complement her natural complexion rather than deenergize her. 
• We chose accessories that relate to her features. 
• We chose the picture background colour to complement her outfit. 
• We chose the Remax balloon to fit her card design without taking over the visuals. 
• We made her name stand out, while keeping a balance with the logo and company name. 

Results
Claire conveys a more accessible, credible and powerful image. She inspires trust and credibility.

Client # 2
Allan Macdonald, Wealth Management Expert

Goal
Allan’s service offerings had evolved over the last decade and he wanted to convey a more modern look to his logo and card design to attract a larger segment of the population and be in line with his competition.

Considerations
Allan wanted to keep the crest since it is part of his brand and clients recognize him through it. He also wanted to keep the same colours and the gold foil element.

(Note: all yellow elements are actually gold foil on the cards)

All pictures published with client permission.

The “before” card

• Old fashioned look and feel.
• Name of company is lost in the crest and doesn’t stand out.
• The “M” in Allan’s logo is hardly visible in the crest.
• The tree, which is also part of Allan’s logo, is difficult to “see”.
• Font is difficult to read.

 The “after” card       
                                                                       

• The logo is modernized, yet recognizable to Allan’s clients. 
• The “M” and the tree are easier to identify.  
• The name of the company is clear. 
• The absence of serifs in the font makes it easier to read, even on a small font size. 

Results
Allan’s card has a greater visual impact and is a little bolder in its statement.  Its more modern look remains in sync with the images that are part of Allan’s brand and that he wanted to retain.

Conclusion
Handing out a business card that has an immediate impact puts you in a favorable situation in the mind of your client or potential client.  You will be more easily remembered if your card is unique or if it is in harmony with your personality and your company’s image. Never forget that your business card is your representative when you are not physically present!